The Whitening Shop

Schedule Here

Personalized Whitening. Specialized Care.

At The Whitening Shop®, whitening is never one-size-fits-all. Every treatment is personalized to your smile, goals, sensitivity, and lifestyle.

Your whitening is personally performed by Shannon Pace Brinker, CDA, The Whitening Specialist®, with decades of clinical experience and more than 4,600 smiles professionally whitened.

Experience professional whitening with exceptional comfort through our Signature Smile Spa Experience™.

Your Whitening Specialist
Shannon Pace Brinker, CDA

For more than 36 years, Shannon Pace Brinker, CDA, has been helping people achieve healthier, brighter, more confident smiles. 

As a nationally recognized educator, published author, practicing dental assistant, and one of the country's leading experts in professional teeth whitening, Shannon has dedicated her career to educating both patients and dental professionals on safe, effective smile enhancement.

Having personally helped brighten more than 4,500 smiles, Shannon believes that whitening is about more than changing the color of your teeth—it's about restoring confidence, helping you smile without hesitation, and creating results you'll be proud to share.

Learn More About Shannon
Zoom and Opalescence
Professional Whitening
Achieve dramatic results in a single visit with our most popular whitening service. Perfect for weddings, special events, job interviews, or anyone ready for a brighter smile.
Schedule Now
Young Adult And Teen
Teen Professional Whitening
Has your teenager expressed interest in whitening their teeth? Our experienced team provides safe, customized whitening options for patients 18 years of age and younger. A brighter smile can help boost confidence and self-esteem during some of life's most important years.
Schedule Now
IN-OFFICE Professional Teeth Whitening

Customized to Your Smile.

Schedule Your Whitening Today
Pre-Filled

Whitening Trays

Trays, Strips and Pens
Order Here

Whitening Trays

Various Precentages and Strengths
Schedule Here

If there’s one time in your life to consider teeth whitening, it’s before your wedding day. This is the time in your life where you'll be photographed more than ever before. Although it’s a simple procedure, it does require a bit of planning, especially considering the fact that you’ll likely need more than one session to pull off the kind of white you’re desiring for your big day. This is why we suggest starting the process early so you’re not scrambling in the weeks and days leading up to your wedding.

Call Today 757.285.9477

Schedule Here

AJ and Brittney
Ayesha and Bryan

Order Directly From Our Whitening Store

Open Opalescence™ PF 10% mint take-home teeth whitening kit by Ultradent, showing whitening gel syringes and instructions.
Opalescence Teeth Whitening Kits and Refills
Ivoclar VivaStyle Teeth Whitening Strips showing clear, flexible whitening strips designed to brighten teeth effectively.
Ivoclar Vivastyle Whitening System
Philips Sonicare Cordless Power Flosser 3000 in white with ergonomic handle and water jet nozzle, designed for effective oral cleaning.
Phillips Sonicare Cordless Power Flosser
Cocolab woven dental floss boxes in a clear display, spool of blue floss, and price sign. Coconut oil coated floss for plaque removal.
Cocolab Cocofloss
Cocobrush toothbrush from Coco Floss with biodegradable handle and soft bristles for gentle, effective oral cleaning.
Cocolab Cocobrush
Cocoshine Toothpaste by The Whitening Shop in a 4 oz tube, showing the product packaging and branding.
Cocolab Cocoshine Toothpaste
Ultradent Go Pre-Filled Whitening Trays for oral care, showing clear, molded trays with whitening gel inside.
Opalescence Go and Advanced
Ultradent UltraEZ™ Desensitizing Gel with Potassium Nitrate in syringes and pre-fill tray for oral care, high-resolution image showing product.
UltraEZ Sensitivity Syringes and Pre-Fill Trays
Ultradent Opalescence™ Whitening Toothpaste tube for oral care, showing the packaging and branding.
Opalescence Whitening Toothpaste
Phillips Sonicare Electric 6300 Phillips Sonicare
Phillips Sonicare Electric Toothbrushes

Patient Smile Gallery

Premium

Whitening Services

Custom Whitening Trays and Preminum Whitening Procedures offered.

Schedule Today

Professional Whitening Treatment and 10 Days of Pre-Filled Take Home Trays. She went from Al To BL2. That is 5 Real Vita Shades.