Shannon Pace Brinker, CDA is a nationally and internationally recognized speaker, published author, and practicing dental assistant with over 34 years of clinical experience. She has written more than 200 articles on clinical techniques and has trained thousands of dental professionals throughout the United States and Canada.

As the founder and owner of The Whitening Shop in Virginia Beach, Virginia—voted Best Whitening in the area—Shannon has personally seen over 4,300 whitening patients, with an astounding 84% referred by other dentists. Her reputation for delivering exceptional, patient-centered whitening care has made her a sought-after expert in the field.

Shannon collaborates with leading whitening manufacturers including Ultradent, Philips Oral Healthcare, Ivoclar, Procter & Gamble, and GLO Science, helping to invent, test, and evaluate some of the most advanced dental whitening products on the market. Her deep clinical insight and real-world experience continue to influence product innovation and elevate the standard of care in whitening.

Dedicated to education, Shannon also pioneered the first hands-on virtual training program for dental assistants, making practical, high-quality instruction accessible to teams around the world.